Stream on ESPN+: LaLiga, Bundesliga, more (U.S.) "When Lionel Messi announced his move to Inter Miami," said Gene Cook, vice president of global collectibles at eBay, "searches for his collectibles - spanning trading cards and memorabilia - increased over 75% the following day on eBay. When the news broke that soccer's all-time greatest talent would be taking his talents to South Beach - after almost four years of courtship - Inter Miami's global popularity, as far as Google searches go, increased by more than 1,200%. You have the eyes of not just Latina America, but the world on Miami." Bringing someone like not just to Inter Miami, but to MLS, to America, it means so much.
"I've seen the growth of it over the last 10, 15 years. "The future of soccer in America is so bright," Inter Miami co-owner David Beckham said in an Adidas news conference on the eve of Lionel Messi's debut with the MLS club. Such is Messi Mania - the transfer saga, the belabored unveiling, the Leagues Cup debut and his dominance-in-progress - seemingly destined to divide league history into pre-and-post " Pulga" as Miami surrounds the seven-time Ballon d'Or winner with fellow former Barcelona tiki-taka alumni.
Inter Miami CF, saddled with a regular-season winning percentage just above 41% four years into their existence, have never been more popular. The Messi Effect: New Miami star brings big business to MLS
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